Investigation and analysis of needle arrangement and mother arrangementTime：2018-12-29Views：2375 Author：Yixinying
At present, the whole line needle arrangement and mother-row connector products can be purchased from the mainland of China. Needle arrangement and motherboard-to-plate connectors are indispensable and important accessories in products and equipment, and they are increasingly being purchased in many product application fields. And compared with other key components, connector products have a wider range of choices, and its local purchasing space is larger, so its industry entry barriers are not high.
Through in-depth investigation and analysis, the market positioning and market strategy expansion strategy of needle row mother are formed, and the sub-market where the needle row mother is located is judged. The total demand, market capacity and Prospect of the overall market of needle row mother in China are judged, the target market is defined, and the users, uses, product characteristics, prices, user needs and preferences of the target market are clearly analyzed and matched. Corresponding marketing strategies. In this process, the company continues to grow and grow.
In recent years, due to the rapid development of the upstream industry of needle arrangement, mother arrangement and connector, 3C industry including computer, communication products and consumer electronics and data transmission business have a very broad development potential in China. Another main development direction of connector is LED display connector. At present, the development of LED display industry in China is rapid, and the demand for connectors is also similar. It should be strong, but as a new field, Chinese manufacturers still have a lot of shortcomings in terms of technical strength and production experience.
At present, the whole market of needle arrangement, mother arrangement and connector is mainly facing two aspects of competition. The first is the threat of substitutes. At present, the main substitutes for connectors are terminals. The threat to the high-end market is not very great, but in the low-end market, there is fierce competition. When buyers are facing cost pressures, they tend to replace connectors with relatively low-cost terminals.The second is that the profits of enterprises are squeezed by purchasers and suppliers. The purchasers of connectors are mainly the producers of products and equipment. Their market concentration, standardization and profitability are declining in the current market economy environment. Therefore, in the process of purchasing, they often use the current transparent information background to keep prices down and rank down. The main suppliers of needle and row connectors are raw materials suppliers such as aluminium, copper, silver, gold and engineering plastics.The concentration and standardization of the third industry are relatively high; the transaction volume of the buyer is very large; the degree of product differentiation is very small; the cost of converting the seller is relatively small; the possibility of forward integration is not large; the information of both sides is quite transparent; on the whole, the bargaining power of the seller is relatively low, which results in the small profit margin of the enterprise.
Facing the market and technological changes of needle arrangement, mother arrangement and connector, Chinese manufacturers should gradually get rid of the homogeneous competition of middle and low-end product types, actively track the advanced technology of needle arrangement, mother arrangement and connector, learn new technology and technology of connector, constantly develop new products and expand high-end product line.